Developing and marketing your business website

Most businesses today do have their domain name nowadays, but don’t know how to proceed. Website development and marketing is probably the most difficult thing to do today, with so much competition and so many options available. Even more tedious task is to identify a good Digital marketing company in Delhi or a good website development company in Delhi. Let’s find out what an ideal website development company in Delhi should have an offer-

Key offerings by a website development company

A website development company should offer a certain array of services. These should include domain name purchase, hosting services, UI/UX designing, content designing/uploading and maintenance. Each of these offerings is by itself very critical for user experience and can determine the difference between a sale and just a casual visit.

·         Domain and hosting

The domain name is similar to the naming of business with something distinct and attractive that people can remember and can hop back easily. A website development company in Delhi can also help in identifying a creative domain name for cost-effective prices based on the business name or business type. Hosting is generally offered by the domain name selling site for an additional price. One can opt for such a hosting or utilize some hosting service providers in Delhi for hosting their website.

·         UI/UX designing

This is the heart of website development. The key aspects of the website in the functioning side and the outcome side are determined by the UI/UX experts. The user interface is the major sales-driving factor and acts like a salesman who can drive the customers smoothly to checkout. User experience or UX is something that is about looks, feel and vibes of the site. This might be different for different persons. But the developer has to strike a good balance with the appropriate target segment of the business.

·         Content

After the layout and naming, the whole thing lies in the content on the site. For an e-commerce site, proper description of the products, pictures of the product, reviews, etc., play a very important role in driving sales. For a business like travel company, blogging, etc., content is the heart of the business and hence, setting up the content at the right places, is so important. Website development company in Delhi should offer content services for an additional price. Content has to be consistent like maintenance and websites with frequent content updates are known to trend better.

·         Maintenance

The website crashing or errors shown up on the site can hit the business especially like e-commerce and can divert the customers. Maintenance is not about fixing errors but doing regular checkups and minimizing chances for any such crashes or errors. Hence, maintenance services are an extremely important part of the package offered by the website development company in Delhi.

Key offerings by a digital marketing company

Once, the above steps are included for website designing, digital marketing becomes a lot easier. Target segment analysis, budget analysis, media analysis and then performance tracking are some of the aspects of a professional digital marketing company in Delhi shall focus on.

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